While in the gallery, you can enhance your experience of this multifaceted exhibition with our exclusive Guide by Cell audio tours, available free of charge (except those that may be associated with your cell phone plan). The tours feature curator Christine Yano and several of the exhibiting artists offering their unique perspectives on the exhibition. Simply look for the cell phone logo on selected labels in the exhibition and dial 213.455.2924 to access the tours. Follow the prompts and enter the numbers given on the labels.
Still thinking about the exhibition after your visit? Or, not in Los Angeles but still curious to learn more? The great thing about these tours is that they are accessible from anywhere. Just visit our Hello! Extras page to access the phone number and the complete list of prompts.
The Hello! audio tours are available through April 26, 2015.
There is more to Hello Kitty than cute stuff. An entire body of lore lies behind the origins and development of this global phenomenon and her parent company, Sanrio. These stories are familiar to devoted Sanrio enthusiasts, but if you are a relative newcomer to this world, read on to learn some fascinating, and surprising, tidbits.
1) Sanrio Started Out as a Silk Manufacturer
The globally known maker of cute products began its life as Yamanashi Silk Center Co., Ltd., founded in 1960 by Shintaro Tsuji. Its direction began to change due to the popularity of a simple rubber beach sandal decorated with a flower. Tsuji realized that the addition of a decorative element like a flower or strawberry could transform a simple dry good into a value-added, branded product. Sanrio—whose pleasant-sounding name was inspired by the Spanish words for “pure river”—was born soon thereafter.
2) The First Hello Kitty Product Sits in a Protective Vault in Japan
The Hello Kitty character first appeared on a small, clear vinyl coin purse in 1975. The purse was priced at less than a dollar. Although many replicas have been made over the years—including a recent makeup bag by Sephora that pays homage to the iconic piece—only one of the original purses is known to exist, and it is kept in a secure vault at Sanrio’s headquarters in Japan.
This fall, Hello Kitty fans will be able to view the legendary coin purse when Sanrio flies it in for display at the first-ever official Hello Kitty Con, taking place at The Geffen Contemporary at MOCA October 30 through November 2. In addition, a replica of the original purse (pictured above) is included in JANM’s Hello! Exploring the Supercute World of Hello Kitty exhibition.
3) How Sanrio Started Giving Out Small Gifts with Purchases
During a busy holiday season in 1975, a Sanrio store clerk was wrapping a purchase for a customer when she discovered that she was out of bows. Quickly improvising, she decided to use a small bell that she picked off the store’s Christmas tree. The customer was so delighted with this little bonus that he left the store with a big smile on his face. Happy with this result, the clerk started adding bells to all wrapped gifts. When Sanrio founder Shintaro Tsuji heard about this, he made it the company’s policy to give out a small gift with every store purchase.
You can learn more about Sanrio’s “Small Gift, Big Smile” philosophy at a panel discussion with Sanrio representatives on Thursday evening, November 20.
Enjoyed these stories? More fun discoveries are coming your way beginning October 11, when JANM opens Hello! Exploring the Supercute World of Hello Kitty. View 40 years of Hello Kitty artifacts, 40 contemporary artworks inspired by Hello Kitty, Hello Kitty outfits worn by Lady Gaga and Katy Perry, and much more. Timed entry tickets are available now!
Here’s a behind-the-scenes look at what’s become of the JANM staff as we labor to bring you Hello! Exploring the Supercute World of Hello Kitty. We’ve had Hello Kitty on our minds for quite some time and perhaps now, more than ever, we’re all starting to feel a bit “supercute.”
Hello Kitty desk décor, fashion, and flair are EVERYWHERE in our museum. There’s no denying that this group of hard-working professionals has caught a highly contagious case of Hello Kitty fever. We’re sure you will too when Hello! opens to the public on October 11, only four days from now!
Reserve your timed entry tickets now using our online system! We look forward to seeing you all decked out in your own Hello Kitty finery. In the meantime, we’re getting back to work—there’s still a lot to do!