JANM Store Wins Product Development Award

The JANM Store was recently the proud recipient of a 2017 Museum Store Association (MSA) Recognition Award for Product Development. The award recognized the Instructions to All Persons product line, which includes a tote bag and a t-shirt. Inspired by the Civilian Exclusion Orders posted during World War II to inform persons of Japanese ancestry of their impending forced removal and incarceration, these products perfectly embody the museum’s mission to promote understanding and appreciation of America’s ethnic and cultural diversity by sharing the Japanese American experience.

Maria Kwong, JANM’s Director of Retail Enterprises and a current MSA board member, accepted the award at the MSA Conference & Expo in April. She has also written an essay about how she came to develop these products. Below is an edited excerpt.

The Civilian Exclusion Order, with its bold headline reading “Instructions to All Persons of Japanese Ancestry,” has become a symbol of a defining moment in Japanese American history: the World War II incarceration without due process of 120,000 persons of Japanese ancestry. The first product we developed around this historic document was in response to requests for a souvenir magnet. Rather than using a photograph of the museum, we decided to take the Civilian Exclusion Order and reduce it down to a standard refrigerator magnet. Made by Found Image Press, it is now our most popular magnet.

The next product was inspired by the text of the document, which contains the instructions that are so often repeated by camp survivors remembering their experiences—you could take “only what you could carry.” We put the full instructions on one side of a tote bag and the iconic headline on the other. To explain the history behind these words, we created a special informational tag that resembled the ID tags that the prisoners were forced to wear on their journeys to the camps.

The tote bag was launched at a convention in Seattle, with some trepidation as to what kind of reception it would get. But we soon spotted people walking around with their totes and engaging in conversations with curious passersby. The bag was a conversation starter—a chance to talk about the story that is at the core of the Japanese American National Museum.

The t-shirt was initially developed to complement the exhibition Instructions to All Persons: Reflections on Executive Order 9066, on view at JANM through August 13. Plans for the exhibition, which commemorates the 75th anniversary of the signing of the executive order that paved the way for the mass incarceration of Japanese Americans, were in place two years in advance. However, a funny thing happened in the meantime: the election of Donald Trump to the office of President of the United States.

Xenophobia was on the rise and with it, a renewed passion for civil rights activism. The times were resonating with our mission and we started feeling that a more active voice needed to be raised, not just a cautionary tale. With that in mind, production was moved up on the t-shirt and new words were added to the iconic headline—a call to action “to all persons who believe in civil rights.” By the time Instructions to All Persons opened in February, the t-shirt was showing up on social media and at marches and protests around the country.

From the very beginning of my association with MSA, I have taken the lessons of product development to heart: do your best to present your museum’s mission in products that will resonate and become a catalyst for learning and transforming the world.

A Closer Look at the Civilian Exclusion Order

Civilian Exclusion Order on display in the JANM galleries.
Civilian Exclusion Order on display in the JANM galleries.

It’s Media Literacy Week and when our friends over at the Center for Media Literacy encouraged us to think about media literacy, two pieces from our core exhibition Common Ground: The Heart of Community came to mind.

The Civilian Exclusion Order poster, which announced the evacuation of all persons of Japanese ancestry, is seen at left. The full text can be read here. Take a close look at this document and consider some of the euphemistic words used by the government—”non-alien,” “evacuation,” and “temporary residence.”

In 1942, these posters were placed in public areas all along the West Coast of the United States. With an average of seven days’ notice, thousands of individuals of Japanese ancestry were forcibly removed from their homes and incarcerated in American concentration camps without due process. Many of these individuals were United States citizens. They could only bring with them what they could carry and their lives were irreversibly disrupted.

Qris Yamashita's silkscreen poster, Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.
Qris Yamashita’s silkscreen poster, Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.

In 1983, the artist Qris Yamashita created a silkscreen poster titled Redress/Reparations Now!/Little Tokyo. Inspired by the Civilian Exclusion Order, this work looks critically at the language used, and makes notes to draw our attention to certain words and phrases, helping us to consider what they really mean.

Yamashita’s work points out that the phrase “non-alien” really meant U.S. citizens. The United States government gathered and imprisoned its own citizens based on the fact that they were of Japanese descent. The government also stated that it would provide “temporary residence” elsewhere. As it turned out, the citizens were first held in horse stables that had been transformed into temporary detention centers, and then transported to hastily built barracks in remote, barren areas.

Detail of Qris Yamashita's Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.
Detail of Qris Yamashita’s Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.
Detail of Qris Yamashita's Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.
Detail of Qris Yamashita’s Redress/Reparations Now!/Little Tokyo. Photo by Gary Ono.

 

There is far more to explore in both of these pieces so feel free to take a closer look. The next time you’re in downtown Los Angeles, come to the Japanese American National Museum and see Common Ground: The Heart of Community to learn more about this period in our country’s history.

For more about the Civilian Exclusion Order as it relates to Executive Order 9066, read this past blog post that explains the difference between the two.

Executive Order 9066 vs. Civilian Exclusion Order

Saturday afternoon shoppers in San Francisco's Chinatown read a Civilian Exclusion Order in this 1942 photograph. National Records and Archives Administration. Photograph by Dorothea Lange.
Saturday afternoon shoppers in San Francisco’s Chinatown read a Civilian Exclusion Order in this 1942 photograph. National Records and Archives Administration.
Photograph by Dorothea Lange.

In Japanese American history, Executive Order 9066 and the Civilian Exclusion Orders are often confused with one another; many people mistakenly believe that they are the same thing. In fact, they are two different decrees that acted in concert to legitimize government-sanctioned racism during World War II.

On February 19, 1942, President Roosevelt signed Executive Order 9066. This two-page, typewritten order was simply designed, in broad strokes, to give the Secretary of War the power to establish designated military areas from which people could be evacuated as he saw fit:

I hereby authorize and direct the Secretary of War, and the Military Commanders whom he may from time to time designate, whenever he or any designated Commander deems such action necessary or desirable, to prescribe military areas in such places and of such extent as he or the appropriate Military Commander may determine, from which any or all persons may be excluded, and with respect to which, the right of any person to enter, remain in, or leave shall be subject to whatever restrictions the Secretary of War or the appropriate Military Commander may impose in his discretion.

Executive Order 9066 is what opened the door for the exclusion and removal of all people of Japanese ancestry from the West Coast and into World War II American concentration camps. This was then put into action by a series of Civilian Exclusion Orders.

Posted on signs in large, bold lettering, the orders appeared first in Bainbridge Island, Washington, on March 24, 1942 and were subsequently posted all along the West Coast of the United States. This series of sequential orders issued by the Western Defense Command and Fourth Army Wartime Civil Control Administration informed people of Japanese ancestry that they were required to pack up, leave their homes, and report to designated locations.

National Records and Archives Administration. Photograph by Dorothea Lange.
National Records and Archives Administration. Photograph by Dorothea Lange.

 

Following is a key excerpt from one of the orders:

Pursuant to the provisions of Civilian Exclusion Order No. 34, this Headquarters, dated May 3, 1942, all persons of Japanese ancestry, both alien and non-alien, will be evacuated from the above area by 12 o’clock noon, P. W. T., Sunday, May 9, 1942.

Note the highly strategic use of language in this paragraph. The persons to be rounded up are both “alien and non-alien”—these words are used instead of the designations “citizen and non-citizen.” Imagine the reaction these orders might have generated among the general populace, had they in fact made plain that that the government’s intention was to incarcerate persons who were citizens of the United States.

By the same token, the order states that all persons of Japanese ancestry are to be “evacuated”—a word commonly used during natural disasters, when citizens are evacuated from an area for their own safety. History has made it clear that it was in fact the safety of non-Japanese Americans that prompted these extreme actions from the U.S. government.

These egregious instances of legalized racism have since been widely recognized and officially apologized for by the government. February 19, 1942—the date President Roosevelt signed Executive Order 9066—is now annually commemorated as a “Day of Remembrance” by Japanese Americans and all people interested in the protection of civil liberties.