Yesterday a colleague, on his way to install our Fighting for Democracy exhibition in Wisconsin, sent us this iPhone photo of the newly opened “That’s So LA” section at LAX.
We have been waiting (since July) for Hudson Group to open three LAX stores featuring product from local museums. We were picked, along with LACMA and the Peterson Automotive Museum to be part of a new series of stores at the Los Angeles International Airport that would feature a section called “That’s So LA!” It would represent products from local businesses that would serve as an introduction to the varied culture scene found in our fair city.
To tap the rich museum landscape here was a brilliant idea and we are very fortunate and honored to have been chosen to participate. And of course, being able to display and sell our award-winning DVDs and our mission statement to thousands of new eyeballs is priceless. The original plan was for a store in one terminal, but the idea caught on and is now being included in THREE. The terminals (unconfirmed) are supposed to be Terminal 8, 7, and 4.
Admittedly, the section is small at this point, and could use some display finessing. I’m thinking of booking a flight somewhere and doing a merchandising blitz in the store before I board my flight! (BTW–the stores are after the security check so you can’t just drop in and shop. For that you will have to come to the Museum!)
