A Chat with GRB4 Artist Yoskay Yamamoto

Yoskay Yamamoto in front of his artwork, Wish You Were Here.
Yoskay Yamamoto in front of his artwork, Wish You Were Here.

 

Giant Robot Biennale 4 is filled with outstanding artworks. One of the most attention-grabbing is perhaps Yoskay Yamamoto’s Wish You Were Here, a complex, wall-mounted installation composed of numerous small paintings, photo-transfer panels, hand-carved wooden sculptures, and hanging objects. Displayed near the back of JANM’s upper-level galleries, Wish You Were Here stuns viewers with its exuberant presence.

Shortly before GRB4 opened, Yamamoto graciously answered a few questions about this work and the others he has in the show.

JANM: Did you custom-make Wish You Were Here for this exhibition?

Yoskay Yamamoto: Yes. This is a type of installation that I’ve been working on since 2012; I think that was the first time I did something with the panels and suspended sculptures together as one piece. From there, I gradually added more panels, and repainted more, adding different color palates and textures. The latest additions are the sunset hues and scenery, painted to fit into this particular kind of color palette.

Yoskay Yamamoto's Wish You Were Here.
Yoskay Yamamoto’s Wish You Were Here.

 

JANM: What were the inspirations behind this piece?

YY: The sunset is one of the main visual elements in the 100 panels I brought here. Ever since I started living in Los Angeles, I’ve been fascinated by how beautiful the sunset is in the city. At the same time, I’ve heard it’s due to the smog we have. I find this ironic. If I’m outside at the right time, I try to photograph the sunsets I see. Then I use a lot of them as reference.

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JANM: So you were born in Japan?

YY: Yes, in this small seaside town called Toba, which has a population of about 22,000. It’s decreasing every year because the younger generation ends up leaving to go to bigger cities.

Yoskay Yamamoto's California Dreamin' and Keep On Shining
Yoskay Yamamoto’s California Dreamin’ and Keep On Shining.

 

JANM: What brought you to California?

YY: Toba is a sister city to Santa Barbara, so I went to high school there and then studied graphic design at the community college. To pursue my art, I moved to San Francisco for about a year. Then, ironically, I got assigned to a gallery in LA. So I packed up my stuff and moved down here.

Yoskay Yamamoto's Cosmic Boy.
Yoskay Yamamoto’s Cosmic Boy.
JANM: Can you tell us about the other three pieces you have in the show?

YY: The smaller wall installation is called Cosmic Boy. I bought a bootleg Astro Boy figure from Hong Kong on eBay, and I just took the head off and re-sculpted it. Then I had my friend fabricate 25 of them for me.

I also have two paintings here called Keep on Shining and California Dreamin’. These are both based on the old Americana signage that I see around LA. I think this is something that’s dying in culture—I don’t think anybody is making these signs any more. I like seeing the craftsmanship in them—there’s something special and magical about it. I try to pick some titles or combinations of words that I like, to give a positive message to them.

Giant Robot Biennale 4 is on view at JANM through January 24, 2016.

Giant Robot Biennale 4 is now on view!

Having fun inside of kozyndan's custom vinyl mural, Heat Run Samadhi. Photo by Nobuyuki Okada.
Having fun inside of kozyndan’s custom vinyl mural, Heat Run Samadhi.
Photo by Nobuyuki Okada.

 

Since 2007, JANM has partnered with Giant Robot founder Eric Nakamura to produce the Giant Robot Biennale, a recurring art exhibition dedicated to showcasing the diverse creative works brought together under the ethos of the popular brand. The latest edition, Giant Robot Biennale 4, examines the evolution of the Giant Robot aesthetic from its humble origins in drawing to its many celebrated manifestations in painting, installation, muralism, and photography.

This past Saturday night, GRB4 had its grand opening celebration. More than 2,000 guests gathered at the museum for a lively evening of art, music, food, and crafts. Enjoy the photos that follow!

Certificates of appreciation were given to curator Eric Nakamura and each of the GRB4 artists by Danielle Brazell of the City of Los Angeles Department of Cultural Affairs. Photo by Steve Fujimoto.
Certificates of appreciation were given to curator Eric Nakamura and each of the GRB4 artists by Danielle Brazell of the City of Los Angeles Department of Cultural Affairs.
Photo by Steve Fujimoto.
Danielle Brazell of the Department of Cultural Affairs, right, presents curator Eric Nakamura with his certificate of appreciation. Photo by Nobuyuki Okada.
Danielle Brazell of the Department of Cultural Affairs, right, presents curator Eric Nakamura with his certificate of appreciation. Photo by Nobuyuki Okada.
More than 2,000 people attended the opening night festivities. Photo by Richard Murakami.
More than 2,000 people attended the opening night festivities. Photo by Richard Murakami.
A popular activity of the evening was custom finishing a button using designs started by GRB4 artists. Photo by Ben Furuta.
A popular activity of the evening was custom finishing a button using
designs started by GRB4 artists. Photo by Ben Furuta.
A family makes buttons together. Photo by Ben Furuta.
A family makes buttons together. Photo by Ben Furuta.
Excited guests line up to have their designs pressed into buttons. Photo by Nobuyuki Okada.
Excited guests line up to have their designs pressed into buttons. Photo by Nobuyuki Okada.
Artist Audrey Kawasaki poses in front of her artwork. Photo by Nobuyuki Okada.
Artist Audrey Kawasaki poses in front of her artwork. Photo by Nobuyuki Okada.
Dublab spins some tunes to keep the party going. Photo by Nobuyuki Okada.
Dublab spins some tunes to keep the party going. Photo by Nobuyuki Okada.
Tasty bites were provided by Mama Musubi. Photo by Richard Murakami.
Tasty bites were provided by Mama Musubi. Photo by Richard Murakami.
Cafe Dulce also got in the spirit with special Giant Robot x JANM donuts. Photo by Nobuyuki Okada.
Cafe Dulce also got in the spirit with special Giant Robot x JANM donuts.
Photo by Nobuyuki Okada.
Nerdbot's Photo Booth brought out the flair in everyone. Photo by Nobuyuki Okada.
Nerdbot’s Photo Booth brought out the flair in everyone. Photo by Nobuyuki Okada.
Eric Nakamura, right, and a few of the artists admire kozyndan's mural. Photo by Nobuyuki Okada.
Eric Nakamura, right, and a few of the artists admire kozyndan’s mural.
Photo by Nobuyuki Okada.
Kozue and Dan Kitchens, aka kozyndan, pose in front of their work. Photo by Nobuyuki Okada.
Kozue and Dan Kitchens, aka kozyndan, pose in front of their work.
Photo by Nobuyuki Okada.
People couldn't get enough of kozyndan's mural! Photo by Nobuyuki Okada.
People couldn’t get enough of kozyndan’s mural! Photo by Nobuyuki Okada.
A guest tries his hand at drawing inside a replica of artist Edwin Ushiro's studio. Photo by Nobuyuki Okada.
A guest tries his hand at drawing inside a replica of artist Edwin Ushiro’s studio.
Photo by Nobuyuki Okada.
Curator Eric Nakamura, left, and artist Mike Lee check on a few last-minute details in the replica Giant Robot store. Photo by Nobuyuki Okada.
Curator Eric Nakamura, left, and artist Mike Lee check on a few last-minute details
in the replica Giant Robot store. Photo by Nobuyuki Okada.
Artist Mari Inukai in front of her painting. Photo by Richard Murakami.
Artist Mari Inukai in front of her painting. Photo by Richard Murakami.
Ray Potes of Hamburger Eyes poses in front of the collective's installation. Photo by Nobuyuki Okada.
Ray Potes of Hamburger Eyes poses in front of the collective’s installation.
Photo by Nobuyuki Okada.
Katsuya Terada wows onlookers with his live drawing skills. Photo by Nobuyuki Okada.
Katsuya Terada wows onlookers with his live drawing skills. Photo by Nobuyuki Okada.
A rapt crowd gathers to watch electronic musician Daedalus. Photo by Nobuyuki Okada.
A crowd gathers to watch electronic musician Daedalus. Photo by Nobuyuki Okada.
Daedalus in action. Photo by Nobuyuki Okada.
Daedalus in action. Photo by Nobuyuki Okada.
No opening at JANM is complete without a visit from the reigning Nisei Week Court! Photo by Nobuyuki Okada.
No opening at JANM is complete without a visit from the reigning
Nisei Week Court! Photo by Nobuyuki Okada.
Curator Eric Nakamura, JANM President and CEO Greg Kimura, and artist Esao Andrews. Photo by Steve Fujimoto.
Curator Eric Nakamura, JANM President and CEO Greg Kimura, and artist Esao Andrews. Photo by Steve Fujimoto.

Marié Digby’s Colorful Pop Music Helps Launch JANM’s New Summer Night Concerts

Irish-Japanese American singer-songwriter Marié Digby is just one of the artists featured in JANM’s new Summer Night Concerts series, launching on July 30. Digby is a Los Angeles native who vaulted to fame after her acoustic cover version of Rihanna’s “Umbrella” went viral on YouTube. We conducted this email interview to learn more about her music and her perspective as an Asian American musician.

Marié Digby
Marié Digby
JANM: How would you describe your music to someone who has never heard it?

Marié Digby: I would say it’s like an apple! The skin is vibrant and colorful, the meat of the fruit is storytelling and emotions, and at the core is pop music.

JANM: Who or what are your biggest influences?

MD: I’m a kid of the nineties so most of my biggest influences are bands and artists from that era. I grew up on Björk, Nine Inch Nails, Smashing Pumpkins, Tori Amos, Fiona Apple, Poe. So many amazing artists!

JANM: What inspired you to do your own acoustic version of “Umbrella”?

MD: I had just started uploading cover videos on YouTube. I was always on the lookout for new songs on the radio—preferably, heavily produced songs that I felt still had an amazing core structure, which I could then break down to just vocal and guitar/piano. When I heard “Umbrella” in my car for the first time, I knew it would probably sound great stripped down.

JANM: There’s a wonderful quote in your bio: “I love watching people, and songs come out of that. When I have an experience that moves me, I can’t sit still until I’ve written the song.” Can you give us an example of an experience that moved you to write a song?

MD: What’s funny is, when I have a really positive/happy experience, I rarely feel like the first thing I want to do is sit down with my guitar and write a song! It always seems to be the more tragic, heartbreaking, soul-shaking events. As an example, I once wrote a song about all of the different people I’ve seen and met who pass through Los Angeles, in the hopes of becoming a star. It’s beautiful and heartbreaking to see the transformations I often witness. This city from afar is full of hopes and dreams but when you’re actually in it, it can really eat you up alive.

JANM: Do you identify as an Asian American artist? Or, put another way, do you feel that your identity as an Asian American influences your artistic practice, and if so, how?

MD: I absolutely do! When I first started out, I never considered the fact that my ethnicity might play an important role in my being an artist. When I started posting videos, I noticed that the majority of the comments were coming from Asians, in all different parts of the world! I love being half Asian. I am so proud to represent not only my Japanese culture, but a quickly growing group of hapa kids in America.

JANM: Besides JANM’s Summer Night Concert, do you have any exciting plans or upcoming gigs you’d like to tell our readers about?

MD: The most exciting project on my calendar right now is a new album I’m creating with Tom Rothrock, who produced my first album, Unfold. We’ll be working on it later this fall. It will be my first full-length independent release, after making four other albums with the help of record labels. But I believe with the help of my amazing fans, it just might be my best album yet!

Marié Digby will perform as part of JANM’s first Summer Night Concert on July 30, along with Priska and headlining act Magnetic North and Taiyo Na. Kogi BBQ, Arroy Food Truck, and Frach’s Fried Ice Cream will be on site, along with a beer garden sponsored by JANM’s Young Professionals Network. Join us again on August 27 for an evening with Paul Dateh, Mike Gao, and Go Yama. All concerts are FREE.

Minha Park Searches for “Elusive Snow”

First & Central’s celebration of Asian Pacific American Heritage Month concludes with this post. It has been a pleasure to spotlight diverse, Los Angeles–based, Asian-American artists who deal with themes of history, language, and identity in their work. We hope you’ve enjoyed this series as much as we have.

Minha Park, A Story of Elusive Snow (2013), still from HD video
Minha Park, A Story of Elusive Snow (2013), still from HD video

 

Born in Seoul, South Korea, artist and filmmaker Minha Park moved to Los Angeles to attend graduate school at California Institute of the Arts (CalArts). She now divides her time between L.A. and Seoul.

In A Story of Elusive Snow (2013), completed the year she graduated from CalArts, Park explores her new life in L.A. and her longing for South Korea, or what she calls her “motherland.” She particularly misses the phenomenon of snow, which she refers to as if it were a friend—“Not her voice, or her image. I miss her physical presence.” She finds however that L.A., being the land of special effects magic and wish fulfillment, offers many unique opportunities for conjuring an experience of snow.

A Story Of Elusive Snow ( 2013 ) 9min excerpts from Minha Park on Vimeo.

This delightful video work tracks Park’s wistful journey to find snow, incorporating vintage Hollywood movie scenes and well-known L.A. landmarks along the way. In addition to evoking longing, nostalgia, and playfulness, A Story of Elusive Snow also expresses Park’s feeling of being a stranger in Southern California—a feeling symbolized by the incongruence of snow on Hollywood Boulevard.

The video ends with manufactured snow overflowing from a Hollywood souvenir mug, a moment that is both joyful and absurd. In the artist’s own words, “Could [the protagonist] ever get her snow? In the last scene, the souvenir cup with the Hollywood logo can’t contain the snow that she made. Her personal longing for snow thus collides with a fundamental human desire for elusive magic and illusion.”

Mountain Brothers Broke New Ground for Asian Americans in Hip Hop

The Mountain Brothers (Peril-L, CHOPS, Styles)
The Mountain Brothers (Peril-L, CHOPS, Styles)

 

Most people I know of Asian descent who came of age in the 1990s have a deep appreciation for hip hop music. One of the most visible examples of this is chef and iconoclast Eddie Huang, whose boyhood is the subject of the hit ABC sitcom Fresh Off the Boat.

Based on his bestselling autobiography of the same name, the sitcom repeatedly emphasizes young Eddie’s identification with hip hop as empowering music for outsiders. As Huang’s generation came of age, they began making music of their own, and today, there are many successful Asian American hip hop acts.

Back in the early ’90s, however, it wasn’t so easy for musicians of Asian descent to gain acceptance in the field. The hip hop genre was heavily coded as African American, and Asians were perceived as not fitting into the culture. Attempts to perform or compose beats were typically disparaged—by audiences, by music producers, and by industry executives.

In 1996, a trio of Chinese-American students at Penn State University entered a national singing contest sponsored by Sprite, and won. Their slick rhymes expressing their love for the soft drink wound up on the radio as a 60-second commercial. Executives at Ruffhouse Records—known for producing albums by The Fugees and Cypress Hill, among others—liked what they heard and approached the group for a deal.

Mountain SelfThe Mountain Brothers—CHOPS (Scott Jung), Peril-L (Christopher Wang), and Styles Infinite (Steve Wei)—named themselves after a group of noble bandits depicted in a classical Chinese novel. They soon became the first Asian American hip hop group to sign with a major label.

Unfortunately, the group’s path was a rocky one. The record label saw their ethnicity as a disadvantage, and even suggested that they satirize their heritage onstage by wearing karate outfits and playing a gong. Although their music was critically acclaimed, it was difficult for them to get gigs if they did not initially conceal their Asian identities. After releasing only two albums—Self: Volume 1 in 1999 and Triple Crown in 2003—the group disbanded.

Today, the Mountain Brothers are considered important pioneers who paved the way for the many Asian American hip hop acts who followed. Although two of the members have since left music to pursue other professions, CHOPS continues to have a successful career as a producer and composer, working with artists like Nicki Menaj and Kanye West.

On Thursday evening, May 14, JANM will present a rare panel discussion with all the original members of the Mountain Brothers, moderated by sociologist Oliver Wang. Come and learn more about the band’s history and what the members have been up to lately, and hear their views on the past and future of hip hop music. Tickets are still available here.

Listen to some of their classic tracks here.

Fresh Off the Boat Viewing and Panel Discussion Attracts an Avid Crowd

FOB Panel small

JANM’s Tateuchi Democracy Forum was packed full on Tuesday night for a special community viewing of the latest episode of the Asian-American sitcom Fresh Off the Boat. The episode featured a LGBTQ storyline, and the event drew many members of the Asian American media and LGBTQ communities. The viewing was followed by a panel discussion with writer and showrunner Nahnatchka Khan, guest actor Rex Lee, author/comedian D’Lo, and artist/organizer Erin O’Brien, moderated by filmmaker Curtis Chin. The event was organized by Jeff Yang, journalist and father of the show’s young star, Hudson Yang.

The episode, titled “Blind Spot,” kept everyone laughing. It revolved around a visit from mom Jessica Huang’s old college boyfriend, Oscar Chow. Jessica, oblivious to the fact that Oscar is now openly gay, wonders why her husband Louis feels absolutely no jealousy. Louis, for his part, is oblivious to the fact that the person Oscar really loved in college was him, not Jessica. Much hilarity ensues as the couple confronts one another about their respective “blind spots.”

L to R: Curtis Chin, Erin O'Brien, D'Lo, Rex Lee, Nahnatchka Khan. Photo: Richard Murakami.
L to R: Curtis Chin, Erin O’Brien, D’Lo, Rex Lee, Nahnatchka Khan.
Photo: Richard Murakami.

 

The panelists, who were all LGBTQ-identified, engaged in a lively and humorous discussion following the episode. Rex Lee, who played the character of Oscar Chow, said that his favorite thing about guest starring on this episode was getting to know the three child actors, who now send him tweets constantly. Erin O’Brien analyzed the gay subtext in Fresh Off the Boat and other popular shows, jokingly proclaiming that “everything has a gay subtext.” D’Lo, who has had roles on the LGBTQ-themed shows Looking and Transparent, expressed his preference for Fresh Off the Boat, which features people of color.

During the Q&A, one audience member called out the Oscar Chow character for being “stereotypically gay.” Lee responded that as a gay man himself, he felt he was able to play Oscar from the inside, rather than via external gestures. This drew applause from the audience, who for the most part seemed to appreciate a television show capable of showcasing both Asian and gay characters with light but intelligent humor. Audience members also approved of the show’s culturally authentic details, such as this episode’s reference to “white flower oil,” an herbal remedy commonly used by Chinese families.

Erin O'Brien makes an impassioned point. Photo: Richard Murakami.
Erin O’Brien makes an impassioned point. Photo: Richard Murakami.

Throughout the discussion, the panelists spoke most passionately about the hunger for media representation of LGBTQ people and people of color, pointing to the huge turnouts both for that night’s event and an earlier community viewing of the premiere episode of the show as evidence. It was noted that fans of the show comprise a highly diverse demographic that includes Hispanics, African Americans, Asian Americans, and whites. O’Brien asserted, “We really want to see ourselves on TV. And as cultural producers, we have realized that we have to do this ourselves.”

Loud hisses came from the audience at the mention of a recent article on the Deadline website, which offended many by asking if diversity in casting had gone too far, reducing the available roles for whites. (The site has since apologized for the story.) “To see more people of color on the screen, how is this not a great thing?” asked Nahnatchka Khan. Later, when complimented by an Asian American man in the audience for a joke in the episode that alluded to Louis’ “big bones” and thus countered stereotypes of Asian men as under-endowed, Khan responded, “You just have to be committed to the message.”

To watch the complete panel discussion online, visit JANM’s YouTube channel.

A Girl Scout’s Tribute to Hello Kitty

16-year-old Senior Girl Scout and Los Angeles resident Elizabeth Keller participated in JANM’s first Hello Kitty Girl Scout Program on November 22, 2014. She graciously agreed to share her thoughts on her experience. Thank you, Elizabeth! The essay is accompanied by photos taken at the most recent Girl Scout workshop, held on February 7.

Girl Scouts visit JANM for a special Hello Kitty workshop, February 7, 2015. Photo: Russell Kitagawa.
Girl Scouts visit JANM for a special Hello Kitty workshop.
Photo: Russell Kitagawa. All photos taken on February 7, 2015.

 

To me and many other girls, Hello Kitty is the ultimate symbol of femininity. Her lovely, bubbly, adorable little world full of flowers and hair bows is enchanting. And in a world where being “girly” is frowned upon, Hello Kitty reminds us not to be afraid to be our fabulous selves.

The Scouts get their own private viewing of Hello! Exploring the Supercute World of Hello Kitty. Photo: Steve Fujimoto.
The Scouts got their own private viewing of Hello! Exploring the
Supercute World of Hello Kitty
. Photo: Steve Fujimoto.

 

I had never considered the other aspects of Hello Kitty, however, until my Girl Scout troop visited the Japanese American National Museum’s Hello! Exploring the Supercute World of Hello Kitty. The exhibition was educational and heartwarming. I learned that Hello Kitty is five apples tall and that her full name is Kitty White. I found that I could have Hello Kitty on everything that I own—my lunchbox, my roller skates, my rice cooker, and even the braces on my teeth.

JANM staff then helped the Scouts to make their own Hello Kitty-inspired artwork. Photo: Russell Kitagawa.
The Scouts making their own Hello Kitty-
inspired artwork. Photo: Russell Kitagawa.

 

After viewing the exhibition, all the Girl Scouts completed a craft. I doodled small pictures of Hello Kitty and watched girls as young as five make beautiful art out of a character that had inspired their creativity.

Photo: Russell Kitagawa.
Photo: Russell Kitagawa.

 

Looking around at more cute, pink, or otherwise charming household objects than I thought I would ever see—everything from clothes to food to headstones—it dawned on me that Hello Kitty is more than a simple little icon splashed on some toys. She represents the idea that we not only own our femininity, but that we also have the right to display it as we please.

A Scout shows off her creation. Photo: Russell Kitagawa.
A Scout shows off her creation. Photo: Russell Kitagawa.

 

Everything a girl does—from wearing makeup to playing video games—is seen as a call for attention, especially male attention. Hello Kitty recognizes no presence or agency except her own. She doesn’t ask anyone’s permission to be her lovely pink self; she simply is.

Photo: Russell Kitagawa.
Photo: Russell Kitagawa.

 

During the Hello Kitty Girl Scout Program, I saw little girls—young Scouts who are still learning about what it means to be a girl—exploring concepts presented in the exhibition, like business, foreign relations, and fashion. They learned about these things in the context of their beloved Hello Kitty. They discovered—and I was reminded—that they can do anything with their own power. And if they want to rule the world in a pretty pink dress, well, nothing can stop them.

Scouts and their troop leaders pause to savor a great day at JANM. Photo: Steve Fujimoto.
Scouts and their troop leaders pause to savor a
great day at JANM. Photo: Stephen Fujimoto.

Enhance Your Visit with Guide by Cell

 

Martin Hsu stands next to his painting Hello Kitty Transcendence, on view now as part of Hello! Exploring the Supercute World of Hello Kitty at JANM.
Martin Hsu stands next to his painting Hello Kitty Transcendence, on view now as part of Hello! Exploring the Supercute World of Hello Kitty at JANM.

 

Hello! Exploring the Supercute World of Kitty has finally arrived at JANM, and people can’t stop talking about it. Check the museum’s Facebook page for links to the latest press coverage of the exhibition, including stunning photos from the exhibition’s first week. If you haven’t seen the show yet, be sure to buy your advance tickets online.

Eimi Takano sits in front of her plush sculpture, Ribbon Camp.
Eimi Takano sits in front of her plush sculpture, Ribbon Camp.

While in the gallery, you can enhance your experience of this multifaceted exhibition with our exclusive Guide by Cell audio tours, available free of charge (except those that may be associated with your cell phone plan). The tours feature curator Christine Yano and several of the exhibiting artists offering their unique perspectives on the exhibition. Simply look for the cell phone logo on selected labels in the exhibition and dial 213.455.2924 to access the tours. Follow the prompts and enter the numbers given on the labels.

Still thinking about the exhibition after your visit? Or, not in Los Angeles but still curious to learn more? The great thing about these tours is that they are accessible from anywhere. Just visit our Hello! Extras page to access the phone number and the complete list of prompts.

The Hello! audio tours are available through April 26, 2015.

 

Legends of Hello Kitty

This replica of the first-ever Hello Kitty product, a 1975 coin purse, will be on view at JANM as part of Hello! Exploring the Supercute World of Hello Kitty.
This replica of the first-ever Hello Kitty product, a 1975 coin purse, will be on view at JANM as part of Hello! Exploring the Supercute World of Hello Kitty.

There is more to Hello Kitty than cute stuff. An entire body of lore lies behind the origins and development of this global phenomenon and her parent company, Sanrio. These stories are familiar to devoted Sanrio enthusiasts, but if you are a relative newcomer to this world, read on to learn some fascinating, and surprising, tidbits.

1) Sanrio Started Out as a Silk Manufacturer
The globally known maker of cute products began its life as Yamanashi Silk Center Co., Ltd., founded in 1960 by Shintaro Tsuji. Its direction began to change due to the popularity of a simple rubber beach sandal decorated with a flower. Tsuji realized that the addition of a decorative element like a flower or strawberry could transform a simple dry good into a value-added, branded product. Sanrio—whose pleasant-sounding name was inspired by the Spanish words for “pure river”—was born soon thereafter.

In honor of Sanrio’s origins, Shibori Girl Glennis Dolce will lead a one-day, Hello Kitty-themed silk-dyeing workshop at JANM on Saturday, December 6.

2) The First Hello Kitty Product Sits in a Protective Vault in Japan
The Hello Kitty character first appeared on a small, clear vinyl coin purse in 1975. The purse was priced at less than a dollar. Although many replicas have been made over the years—including a recent makeup bag by Sephora that pays homage to the iconic piece—only one of the original purses is known to exist, and it is kept in a secure vault at Sanrio’s headquarters in Japan.

This fall, Hello Kitty fans will be able to view the legendary coin purse when Sanrio flies it in for display at the first-ever official Hello Kitty Con, taking place at The Geffen Contemporary at MOCA October 30 through November 2. In addition, a replica of the original purse (pictured above) is included in JANM’s Hello! Exploring the Supercute World of Hello Kitty exhibition.

3) How Sanrio Started Giving Out Small Gifts with Purchases
During a busy holiday season in 1975, a Sanrio store clerk was wrapping a purchase for a customer when she discovered that she was out of bows. Quickly improvising, she decided to use a small bell that she picked off the store’s Christmas tree. The customer was so delighted with this little bonus that he left the store with a big smile on his face. Happy with this result, the clerk started adding bells to all wrapped gifts. When Sanrio founder Shintaro Tsuji heard about this, he made it the company’s policy to give out a small gift with every store purchase.

You can learn more about Sanrio’s “Small Gift, Big Smile” philosophy at a panel discussion with Sanrio representatives on Thursday evening, November 20.

Enjoyed these stories? More fun discoveries are coming your way beginning October 11, when JANM opens Hello! Exploring the Supercute World of Hello Kitty. View 40 years of Hello Kitty artifacts, 40 contemporary artworks inspired by Hello Kitty, Hello Kitty outfits worn by Lady Gaga and Katy Perry, and much more. Timed entry tickets are available now!

Hello Kitty Takes Over JANM


MariAnne is ready to welcome Hello Kitty fans to JANM!
MariAnne is ready to welcome Hello Kitty fans to JANM!

Here’s a behind-the-scenes look at what’s become of the JANM staff as we labor to bring you Hello! Exploring the Supercute World of Hello Kitty. We’ve had Hello Kitty on our minds for quite some time and perhaps now, more than ever, we’re all starting to feel a bit “supercute.”

Hello Kitty desk décor, fashion, and flair are EVERYWHERE in our museum. There’s no denying that this group of hard-working professionals has caught a highly contagious case of Hello Kitty fever. We’re sure you will too when Hello! opens to the public on October 11, only four days from now!

Reserve your timed entry tickets now using our online system! We look forward to seeing you all decked out in your own Hello Kitty finery. In the meantime, we’re getting back to work—there’s still a lot to do!


Liz shares a desk with Hello Kitty while planning a full schedule of public programs for the museum.
Liz shares a desk with Hello Kitty while planning a full schedule of public programs for the museum.


Hello Kitty has managed to squeeze in to Production Manager Vicky’s busy desk. Look closely at the pen in hand!
Hello Kitty has managed to squeeze in to Communications Production Manager Vicky’s busy desk. Look closely at the pen in hand!


Lily even has a Hello Kitty clock to keep track of all those hours spent on curatorial research.
Lily even has a Hello Kitty clock to keep track of all those hours spent on curatorial research.


Leslie, Director of Marketing, demonstrates Sanrio's "small gift big smile" philosophy.
Leslie, Director of Marketing and Communications, demonstrates Sanrio’s “small gift big smile” philosophy.


That looks like Communications Writer Carol, but we can't be sure.
That looks like Communications Writer Carol, but we can’t be sure.


Even John, Director of Media Arts, can’t resist showing off a little Hello Kitty cheer on his JANM lanyard.
Even John, Director of Media Arts, can’t resist showing off a little Hello Kitty cheer on his JANM lanyard.


With Hello Kitty phone and key in hand at all times, Maggie has been working hard to make sure all the Hello Kitty art and artifacts make it to the museum safely.
With Hello Kitty phone and key in hand at all times, Maggie has been working hard to make sure all the Hello Kitty art and artifacts make it to the museum safely.


Want your own exclusive Hello Kitty gear? Store Associates Yvette and Alyctra are ready to help you with all your Hello Kitty x JANM purchases!
Want your own exclusive Hello Kitty gear? Store Associates Yvette and Alyctra are ready to help you with all your Hello Kitty x JANM purchases!